6 Examples of B2B Content Marketing to Get Inspired

Web Development & SEO

In any digital marketing strategy, challenges must be faced. It would be no different with B2B content marketing. One of the most significant difficulties in content marketing is generating value and building trust with the target audience. 

Unsurprisingly, many B2B companies, such as digital marketing agencies, use different content formats, such as blog posts, podcasts, social networks, e-books, YouTube videos, and email marketing, among others, to prospect B2B customers.

However, with so many format options available, it is necessary to consider the types of content. After all, diversifying the content offered on your digital marketing channels brings dynamism, adds value to the target audience, promotes the brand, helps the public solve problems in different ways, and contributes to maintaining a good digital presence.

Furthermore, even if your brand has a target audience or users with similar characteristics, people have their individualities, desires, problems, difficulties, and specific challenges. Therefore, they may consume different types of content according to what they find most interesting and useful to solve their problems more efficiently.

With this entire context in mind, Webgeekx Content Marketing Agency prepared this article with six examples of types of B2B content to attract and engage your business audience. 

What is B2B Content Marketing?

B2B Content Marketing is a marketing strategy that creates and distributes relevant, valuable, and consistent content to attract and engage a business-to-business (B2B) audience.

Consumers are increasingly less tolerant of advertising, which makes the purchasing journey more complex because the public wants to connect and interact with the company before making a query or purchase.

Therefore, content marketing aims to establish the brand as an authority in the sector and help leads or potential customers make informed purchasing decisions. This can include blog posts, webinars, e-books, whitepapers, and infographics, among other formats and types of content.

With in-depth and detailed information, you generate value for the brand and develop a relationship of trust with users, helping to attract, engage, and delight the audience before, during, and after making a purchase or hiring a service.

When it comes to B2B customers, all of these issues mentioned are extremely important, as these customers have a more analytical and rational profile, as they generally place recurring orders and long-term contracts. They need to have confidence that they are working with the right supplier of products and services.

6 Examples of B2B Content Types to Get Inspired

At the beginning of the article, we mentioned different content formats, such as e-books, posts, whitepapers, webinars, and podcasts, among many others. 

You already know the content formats. Now, what types of content can be explored within these formats? That’s what we’re going to cover in this topic. Check out

1. Step-by-step guides:

Step-by-step guides provide detailed instructions and information to help customers complete specific tasks. Some examples of step-by-step guides that can be created for B2B content are:

  •   Installation Guide: Step-by-step guide to help customers install and configure a product or software.
  • User Guide: Step-by-step guide to help customers understand and use a product or software.
  • Training guide: Step-by-step guide to help customers familiarize themselves with a tool or platform.
  • Troubleshooting Guide: This is a step-by-step guide to help customers resolve common issues related to a product or software.
  • Optimization Guide: Step-by-step guide to help customers optimize the performance of a product or software.
  • Integration guide: Step-by-step guide to help customers integrate a product or software with other tools (or platforms).

These are just a few examples. There are countless possibilities for step-by-step guides that can be created to help your customers get the most value from your product or service.

The idea of ​​this type of content is closely related to “how to do it”. Therefore, it is essential that you understand your user’s pains and needs to produce helpful content that will help solve their problem.

2.  Trending topics

Topics trending for different industries and sectors often arise on the internet. And why not take advantage of these topics to attract your audience’s attention?

For example, there has been a lot of talk in the technology segment about Artificial Intelligence and machine learning, which are becoming popular and increasingly used in various sectors, such as healthcare, finance and sales.

This is just one example, but many other trending topics may be relevant to your B2B content needs.

To find out which topics are trending and are related to your market segment, you can use tools like Google Trends and, thus, produce highly relevant content for your audience and your niche.

3.   Useful Tips

Tips are small suggestions or practical advice to help people perform tasks more efficiently or solve problems. They can be used to give guidance or instructions on how to do something, help people be more productive or improve their skills.

Here on the Tupiniquim blog, for example, we have several articles with tips on different digital marketing topics, always thinking about helping our target audience in the best possible way with helpful content.

Thinking about B2B content marketing, it is possible to produce content with tips on improving productivity, security tips, tips on optimizing a website’s performance, tips for improving the user experience and many more.

4.  Infographics

An infographic visualizes information or data and generally communicates complex information clearly and concisely. They often include graphs, images, diagrams, and short text to illustrate the information and make it easy to understand and share.

This type of content also stimulates reader engagement, as it has a more visual appeal and becomes more attractive.

Infographics can be incorporated into blog posts, emails, presentations, websites, and more and help increase understanding and retention of content.

In our article “BANT Sales: What It Is and How to Help Qualify Customers”, you will find an infographic template for inspiration.

5.  Success stories

Success stories illustrate how a product or service helped a company or individual achieve their goals. They are often used in B2B content marketing strategies to show how other companies have succeeded in using a particular product or service and how it can help other companies achieve their goals.

For example, success stories are an excellent option for bottom-of-the-funnel content and play a crucial role in customer conversion. On the Tupiniquim website, you can check out the most diverse success stories of companies that achieved their goals using the agency’s different digital marketing services.

6.  News about your segment

Segment news is updates or recent news related to the sector or industry. In B2B content, news keeps readers informed about the industry’s latest trends, developments, and innovations.

You can, for example, announce the launch of a product or service, make regulatory or legal updates to keep readers informed about how they will affect your operations, and talk about conferences and events related to the sector and technological innovation, among other news that you consider be important for your segment of activity.

Create posts that will help your readers understand the latest trends and developments in the industry, what it means for them, and what the impact is on business operations and strategies.

Explore B2B Content Marketing

This article has countless possibilities for producing B2B content, regardless of the channel used. Through B2B content marketing, your business and your audience can benefit from this digital marketing strategy.

As you generate value for your audience through applicable and quality content, your brand gains credibility and recognition as an authority in its niche.

It may not seem like it, but content has all this power. After all, it is through well-made content that you attract, engage, and delight your audience. Furthermore, it is a way to maintain an excellent digital presence and stand out.

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