Lower Funnel vs Upper Funnel:Understanding the Marketing Funnel

Lower Funnel vs Upper Funnel

In the digital marketing world, the marketing funnel concept is pivotal. It’s a model that helps businesses understand the customer journey from the initial awareness stage to the final conversion stage. The funnel is typically divided into three parts: the upper funnel, the middle funnel, and the lower funnel. This blog post focuses on the… Continue reading Lower Funnel vs Upper Funnel:Understanding the Marketing Funnel